The weeks leading up to Christmas are generally perceived as the most important time of the year for retailers in the U.S.

According to the National Retail Federation, Americans will be spending between $957 and $967 billion in November and December, with average spending for holiday-related items to amount to $875 per consumer.

When retail sales are evenly distributed throughout the year, the period between October through December accounts for 25% of the year’s total sales.

While retailers tend to be reliant upon this time of year, perhaps some retailers are more reliant than others. According to retail sales figures published by the U.S. Census Bureau, dependence upon holiday season sales varies between types of retailers.

Most retailers’ holiday sales clock-in above the 25% benchmark. Hobby, toy and game stores generated 34.5% of their annual sales in the final quarter of 2022.

However, some retailers aren’t as ecstatic for the holiday quarter as it tends to deliver subpar results. These retailers include car dealerships, gas stations, building material, and supplies dealers.

Input for this article is from Sherman Analytics

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