It may be time to add podcasts to the list of trends that peaked in 2020 and are now returning to Earth.
A multitude of media empires were created by podcasters such as Joe Rogan as audio giants like Spotify poured money into the industry.
However, data from Edison Research shows the boom may be over.
After years of growth, listener numbers fell last year after just 38% of adults surveyed said they had listened to a podcast in the last month.
Furthermore, Listen Notes, a podcast database, confirmed over 1 million new podcasts were launched in 2020. Last year, however, that same database tracked just 217,000 new shows—an 80% drop. (Chart from chartr.co)